Customer Success Story
Leading UK retail bank expands route to market with Solifi Wholesale Finance
In a highly-competitive marketplace, the company sought to innovate their current route-to-market strategy and develop new opportunities of revenue generation.
One of the UK’s leading award-winning consumer retail banks, providing saving and lending services to over a million customers in the UK, decided to innovate their route-to-market approach.
With over 70 years of experience in retail banking, the company has several offices throughout the UK, with an overall customer savings value of over £2bn, and offers services related to asset-based lending, real estate, retail, and vehicle lending finance.
In a highly-competitive marketplace, the company sought to innovate their current route-to-market strategy and develop new opportunities for revenue generation.
In addition, the company sought to further strengthen customer relationships by providing a consistent and enhanced user journey.
As an existing Solifi Wholesale Finance customer, the company had already experienced the benefits of Solifi’s Wholesale Finance solution, including ease of integration, process automation, risk management, and full supply chain visibility.
The company approached several car auction houses across the UK regarding integrating the auctioneers’ platform with Solifi Wholesale Finance software, highlighting the benefits of Solifi’s “plug-and-play” approach to create a frictionless experience for both dealers and the auction houses.
The company delivered on its strategic imperative and integrated the Solifi Wholesale Finance platform with 13 car auction houses in the UK.
The company’s expansion of its route to market demonstrated Solifi Wholesales Finance’s ease of integration capabilities. Its plug-and-play functionality enabled the company to offer a seamless user journey with no additional time or expense impact to the auction houses.
The integration enabled dealers to easily leverage the company’s credit lines to purchase inventory from the auction houses without the need to complete lengthy paperwork or submit direct payments.
Solifi Wholesale Finance’s ease of use strengthened the company’s client base and reinforced its relationship with the dealers whilst facilitating the company’s route-to-market innovation drive and revenue growth objective by enabling it to secure a partnership with some of the UK’s most prominent car auction houses.